1. Think about your audience. Who are they, what are they expecting from you?
2. Whats your character? Is it consistent with the personality of your brand or organisation. Is the character in keeping with the nature of blog posts?
3. Keep blogging regularly and dont stop.
4. Whats going to be the style of your blog? Some of the best blogs use expert insights regarding a specialist subject. This is good for creating buzz.
5. Keep an eye on comment spam, and watch out for random negative posts.
For more information about blogging, dos and donts and other tips for successful blogging, take a look at this presentation:
Blogging and video workshop
View more presentations from Matt holland.
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